Why Sweetheart Bridal

A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...


Reserve Your Fitting Room

When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.

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The Best of Utah Valley

Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

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Our Wedding Idea Center

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Meet Our Bride Rikkea

We hear some pretty amazing stories in our shop, but Rikkea’s story is one of my all-time favorites. There’s just something really gratifying and exciting about helping a bride who is on the other side of the world find her perfect wedding dress. Rikkea’s sister, Misty, came into our store with an idea of what her […]

Preserve your wedding gown with us


LDS Olympian Faced with Modesty Dilemma at Photo Shoot

I love this story about Noelle Pikus Pace, the USA skeleton racer, and Olympic silver medalist. She was asked to wear something that wasn’t very modest for a photo shoot and she stood up for what she believed in. Here is one of my favorite excerpts from her story: “When it came down to it, though, wearing […]

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