Why Sweetheart Bridal


A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...

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Reserve Your Fitting Room


When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.


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The Best of Utah Valley


Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

View Our Top Picks

Check it out!

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Sereina

Sereina came into our store with her mother during the LDS General Conference in October. They were traveling from Switzerland and she needed to find a wedding dress while she was here because she was getting married the next week! In Switzerland! We helped her find the perfect dress for her that needed minimal alterations. We […]

Preserve your wedding gown with us