Why Sweetheart Bridal


A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...

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Reserve Your Fitting Room


When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.


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The Best of Utah Valley


Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

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Our Wedding Idea Center

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Meet our bride Kristin

Kristin doesn’t need much of an introduction. She drove up to our store from Las Vegas and when she walked in our door we knew she would need a beautiful and unique dress to fit her fabulous personality. The Venetian lace on her dress is definitely one-of-a-kind and it ended up being the perfect combination of […]

Preserve your wedding gown with us

All-About-Modesty

Modest Wedding Dress Guidelines

There are so many different discussions and viewpoints online about modesty and everyone seems to have their own opinion on the matter. Because we sell modest wedding gowns we deal with the topic of modesty a lot and we have realized that everyone has their own idea of what being modest means.  Because we work […]

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