Why Sweetheart Bridal


A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...

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Reserve Your Fitting Room


When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.


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The Best of Utah Valley


Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

View Our Top Picks

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All About Swetheart Bridal

  What you may not know about Sweetheart Bridal We have been in business for over 23 years We specialize in modest wedding and prom attire We have several exclusive bridal lines. We stock sizes 2-22 so you can purchase off the rack. We hate being pushy! We believe that every bride should love the dress she picks and […]

Preserve your wedding gown with us