Why Sweetheart Bridal

A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...


Reserve Your Fitting Room

When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.

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The Best of Utah Valley

Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

View Our Top Picks

Our Wedding Idea Center

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About Face Makeup

Heather Anderson is a licensed makeup artist and has loved makeup for as long as she can remember. She founded her business, About Face, because she loves making women look as beautiful on the outside as they are on the inside.  Heather does between 2-5 comprehensive personal makeovers each week. She also does professional makeup […]

Preserve your wedding gown with us


Modest Wedding Dress Guidelines

There are so many different discussions and viewpoints online about modesty and everyone seems to have their own opinion on the matter. Because we sell modest wedding gowns we deal with the topic of modesty a lot and we have realized that everyone has their own idea of what being modest means.  Because we work […]

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