Why Sweetheart Bridal


A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...

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Reserve Your Fitting Room


When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.


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The Best of Utah Valley


Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

View Our Top Picks

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Musana Jewelry Gala

Early this year we were honored to be a teeny tiny part of the Musana Jewelry Gala. Musana is a non-profit company that is “working to break the cycle of poverty by employing artisans who hand craft products to be sold in the U.S. Musana artisans benefit from stable employment as well as classes in English, business, […]

Preserve your wedding gown with us