Why Sweetheart Bridal


A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...

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Reserve Your Fitting Room


When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.


Make An Appointment

The Best of Utah Valley


Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

View Our Top Picks

Check it out!

Anniversary 2014

Anniversary Sale

It’s our Anniversary this week and to celebrate we’re giving specials to our brides! Now through March 29 receive one, or all of the following specials. The only catch is you have to tell us “Happy Anniversary” to get the discounts applied to your purchase!

Preserve your wedding gown with us