Why Sweetheart Bridal


A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...

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Reserve Your Fitting Room


When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.


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The Best of Utah Valley


Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

View Our Top Picks

Our Wedding Idea Center

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Signature Brides

Signature Brides & Design is an On-Location Hair and Makeup Artistry Company. Our artists take the stress away from your special day by coming to you! We value our customers and take pride in making sure that all Signature Brides clients take home a special memory from each and every encounter.

Preserve your wedding gown with us

All-About-Modesty

Modest Wedding Dress Guidelines

There are so many different discussions and viewpoints online about modesty and everyone seems to have their own opinion on the matter. Because we sell modest wedding gowns we deal with the topic of modesty a lot and we have realized that everyone has their own idea of what being modest means.  Because we work […]

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