Why Sweetheart Bridal


A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...

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Reserve Your Fitting Room


When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.


Make An Appointment

The Best of Utah Valley


Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

View Our Top Picks

Check it out!

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Amy Connelly

Sweetheart Bridal: My photographer was Kramer Schramm of Regal Crown Photography. The first photo I attached actually took Second Place at the Utah County Fair, just as a fun fact.  Thank you again for such incredible customer service and for helping me find the perfect wedding dress.             Cheers,     […]

Preserve your wedding gown with us