Why Sweetheart Bridal


A refreshing departure from big box bridal shops and over-priced boutiques, Sweetheart Bridal offers a new approach to bridal shopping. Go beyond the status quo and experience the only intimate bridal salon in Provo...

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Reserve Your Fitting Room


When you schedule your appointment, we’ll have a fitting room prepared just for you. We prefer that all brides make an appointment so that she can receive the unique experience that defines Sweetheart Bridal.


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The Best of Utah Valley


Throughout the year, Sweetheart Bridal works with a number of bridal vendors. We’d like to share with you some of our favorites. Be sure to check back often or visit our Provo bridal shop as we are constantly adding new vendors and highlighting their specials!

View Our Top Picks

Check it out!

Bridal 2

Morgan’s unique wedding dress

Morgan Pedersen came into our store earlier this year wanting a unique wedding dress. She was after a hi-low cut that could showcase her awesome cowgirl boots. This chiffon and lace dress was perfect for her rustic wedding and cowgirl style. After pulling a few strings with one of our favorite designers we were able […]

Preserve your wedding gown with us