Sheer Rose

Flowers can add a lot of personality and beautiful detail to your wedding. Along with the brides dress and grooms tuxedo, the flowers are typically in every picture taken at the wedding-making them a very important detail. I reached out to Sheer Rose, a local mother-daughter florist team, because I kept seeing gorgeous flowers all over instagram from brides and photographers and every time something caught my eye it ended up being from Sheer Rose. Their work is gorgeous, unique and very current. Contact them for a consultation and you will love what you see!

Receive 20% off you wedding floral package when you mention this post!sheerrose_title1


Rose has always loved flowers.  Being named Rose, she felt it was fate that she ended up with a floral design business that has brought her much happiness as she designs and works with flowers.  She has been a floral designer since 1978.  She started with a floral class back in her college days and has loved working with flowers ever since.  She has designed flowers for weddings, funerals, and everyday occasions.


Jenn, being the daughter of a florist, has developed such an appreciation for flowers and design.  She loves being able to work alongside her mother in designing and creating beautiful flower arrangements for any occasion.

SW Portraits

We first heard about Sherry through one of our brides back in 2011. Our bride was just ecstatic about her and her service. Sherry had traveled to California for the wedding and our bride was so complimentary toward Sherry that we knew we needed to have her on our team! We have been working with Sherry ever since. She has done photo shoots for our store, stylized shoots of our dresses and pictures for our family. You won’t regret hiring Sherry to capture the special moments of your wedding day.

Special for JUST for Sweetheart Bridal Brides: if you book by April 18th, 2016 receive $100 off your Wedding Collection (NOT wedding day only). Mention code swportraits16 when booking.

SW Portraits

by Sherry Ward


​I believe that there is beauty in all things. It it is my passion in seeing and creating beauty in all elements around me. And so this is my top priority while capturing your special moments in life.

The Oregon coast, Seattle, NYC City and Vancouver all have such a special place in my heart. However, I love traveling to new places and will gladly travel wherever for your wedding.

I am a mom to 2 adorable little boys that have changed my life forever and for the best. Besides being a mom, I love going to art museums, sitting on the beach, traveling and teaching! I have been shooting weddings since 2007 and have loved working with all my brides. I have developed great friendships from many of them and cherish all my couples! I am finishing up my BFA in photography degree at UVU and plan to go to grad school one day so that I can teach photography on a University level.
Your wedding will be one of the most important days in your life and so therefore, it is also a very important day to me as well. I want all of my brides to be over the moon with the images that will result from all my hard work.

SWPortraitsSticker copy

Meet the Owners

Meet the Owners


I’m Shelley, and I’m the owner of Sweetheart Bridal. Since we are celebrating our fifth anniversary for buying our store I wanted to share with you our story.

If you’ve been into our store in the last five years, you’ve most likely met Chad. He’s the one who most people ask how he got started into a bridal business because it’s not very common to have a guy working in a bridal shop who knows a lot about dresses. When customers ask Chad that question his favorite response is “my wife clicked on the wrong button!” If I’m there when he gives that answer I always back myself up and say “no, I clicked on the RIGHT button!”

Chad and I met while working at a local Mexican restaurant, Los Hermanos, together. When I first started working there someone told me that they call it the Los Hermanos love connection because a lot of people meet there and get married. I just laughed. I shouldn’t have laughed. Chad got hired on at the same restaurant a year later and I trained him to be a lead server. We became good friends but I was the friend that he seemed to go to for relationship advice. It wasn’t until a while later that we realized we actually liked each other and we had become another statistic of the love connection.

We were married in 2004 and later we continued to work together at Bed Bath and Beyond. In 2006 we had our first baby so I quit working and Chad soon went to work as a restaurant manager.  The next few years were difficult because Chad worked a lot of hours. He was gone every weekend, every holiday and we started to realize that wasn’t what we wanted at all. But, when you’re working 60-80 hours a week you don’t really have time to look for a new job, which is where I decided to help. We looked for a job that would be a good fit for Chad and our family for over a year. It got really frustrating at times. We prayed a lot for something to come up that would work for us. One day I was looking on KSL Classifieds for job openings and got really frustrated by the lack of options that fit Chad’s skills and our criteria. That’s when I saw the listing for business for sale and curiosity got to me and I clicked on that button! On the very first page was the listing for Sweetheart Bridal. I immediately recognized the picture because I had purchased my wedding dress from there! I read the listing, looked at the price and called Chad. When he answered I just laughed and said “do you want to buy a bridal shop?” Seriously, I was totally joking. I told him about the store for sale and we laughed for a minute about the idea of buying a bridal shop-why would we, we didn’t know anything about bridal.

But for some reason I couldn’t stop thinking about the idea. It would be fun. We’ve always wanted to be business owners. We could be closed on the Fourth of July and actually watch the fireworks together for a change. After a month of these ideas we decided to talk with the owner of Sweetheart Bridal and find out more. After meeting with her it seemed like too good of a deal to pass up. She had been in business for 20 years. She had a decent amount of sales from her small 900 square foot shop. She had minimal hours and no employees. Her dresses were all modest, which we loved because there is such a need for that in Utah valley. She didn’t have an online presence at all and we saw huge potential in the store. It seemed like too good of a deal to pass up.

I don’t want to get all churchy here, but the next part of this story is critical. We decided we should pray to see if this was the right thing that we should be doing or if it was just a crazy idea that sounded new and exciting. I can distinctly remember that moment when we asked if this was what we should do and the answer came immediately and it was a very overwhelming YES. I have to admit it was a bit frightening, knowing that we were taking a huge leap into something we had no experience with, but I also knew that if it was something we were supposed to be doing then everything would work out right

It was almost a year later that I signed the papers and bought ourselves a bridal shop. Our intentions were to have Chad continue to work as a restaurant manager, while I kept the minimal hours at the bridal shop. We had two kids at the time and that’s all we could handle. But two months into owning our business things took a turn for the worse at Chad’s job and he ended up quitting. A year later we had our third child which is why Chad got trained to be my best bridal consultant.

In 2013 we relocated the store to its current location in the Brigham’s Landing shopping center, just west of the BYU stadium. This move doubled our square footage, doubled our dressing rooms and gave us the extra space we really needed for all the growth we were experiencing.

As we celebrate our fifth year of owning Sweetheart Bridal we want to thank all of our customers who are so fun to help, those who drive from all over the state and even the country to come to our store, those who keep coming back for every daughter who is getting married, those who trust us and compliment us on a job well done, and those who share their stories with us. We definitely have a type of love connection in our store and our customers make that possible.

We now have ample time together, sometimes too much, but we really enjoy working together.  We have never looked back on the decision we made to buy a bridal shop and we have been extremely blessed by this opportunity.


It’s Our Anniversary!


Meet Our Bride Rikkea

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We hear some pretty amazing stories in our shop, but Rikkea’s story is one of my all-time favorites. There’s just something really gratifying and exciting about helping a bride who is on the other side of the world find her perfect wedding dress. Rikkea’s sister, Misty, came into our store with an idea of what her sister would like and together we found the perfect dress for her. She chose a polka-dot tulle ballgown from one of our favorite dress designers-Peony by Stella. After collaborating closely to pick the right size for her (since she couldn’t try it on) we ordered her dress and belt and rushed them right off to Australia. Rikkea’s pictures speak a thousand words-it was perfect! She was absolutely stunning in her gown and we are so delighted she has shared her story with us.


Hyrah and Rikkea Wainohu

Wedding Date: 2 April 2015

How we met:

Hyrah and I met in 2007 when he was a missionary for our church. He was serving in my home branch in Far North Queensland, Australia. I had moved away to a bigger city and on a visit home I found a photograph and a letter that Hyrah had left for my family when he knew he was being transferred out of the area. Back then missionaries also had little business cards with their home information on it so naturally I kept all 3 pieces of info- the letter, the photo and the card for myself and decided to call him on his family home phone in New Zealand! What was I thinking???… And where did I get that kind of confidence from?! Of course this was all once he had finished his mission and was no longer a missionary. We spoke a couple of times over the phone and talked a little about me making a trip to New Zealand to see each other although nothing ever eventuated. We put it down to the distance that was between us. I was also quite young and Hyrah wasn’t ready to make the move over to Aussie! Slowly we lost touch as I eventually became a less active member of our church, living different lives with different wants and needs at that time. It was close to 6 1/2 years that we had no contact following our initial meeting! In 2011 I became engaged to be married and to cut a long story short that ended with myself experiencing quite a significant change within myself and how I felt about my relationship with Jesus Christ. I found myself having gained a sincere desire to leave behind the life I was living to serve a full time mission for the Church of Jesus Christ of Latter-Day Saints. I was called to serve in the Russia, St Petersburg mission where I not only found my true self but learnt how to love and appreciate who I was as a Child of God. I re-gained a sense of my self-worth that I had lost through previous unstable relationships. I believe with my whole heart that if I had not regained these qualities I would not have been my best self that I needed to be for my to-be husband. I know the Lord had reshaped me in preparation for a strong and healthy marriage.

Hyrah tells me that it must’ve been 8 or so weeks before my return home from Russia when he came across my Facebook page. He managed to see some posts and photos, although we were not connected. His words are that ‘he kept an eye on things because something pretty big must’ve happened in order for me to now be serving a mission’. 2 weeks home, the reconnect happened! He was coming over to Australia to visit his siblings, I didn’t start work for another 2 weeks so before I knew it, he had me on a plane from Cairns to Brisbane for our first date!


What was your favourite date?

Definitely when Hyrah came to visit my family for the first time since his mission. We went snorkeling on the Great Barrier Reef. We swan with turtles and got very sunburnt!


How did he propose?

I flew to New Zealand on Boxing Day (the day after Christmas) to meet Hyrah’s family for the first time. Hyrah picked me up from the airport where he lived in a 1973 Pontiac. Only when he went to start it, it didn’t start! Luckily Hyrah is car savvy and fixed the problem within about 10 minutes. I could tell that he started to stress a little and wondered why because we didn’t have anywhere to be. We drove through Hastings, a small town where Hyrah grew up and headed up the side of a mountain where he said he wanted to show me the local lookout. He walked me to the highest point of the mountain, got down on one knee and asked me to be his wife! Within the next few seconds, after I had said YES, he whispered in my ear and told me to turn around. As I did so, I saw his whole family standing a little ways down the hill with cameras and very big smiles! Mum, dad, aunties, uncles, siblings, cousins, nieces, nephews and Hyrah’s sweet grandfather. After an exchange of many hugs and kisses, we walked over to Hyrah’s papa where he asked him if he would do us the honour of sealing us in the New Zealand Hamilton temple for time and all eternity. It was the sweetest moment when he replied with ‘of course I will’. I now know why he started to stress when the car wouldn’t start!


How long was your engagement and how did you handle the stress of planning of wedding?

Our engagement was a very short 3 months. I was living in Cairns (back in Australia) while Hyrah remained in New Zealand to continue on working. I planned our wedding with very few hiccups although I’d say it was quite stressful for me, particularly not being able to see anything before giving the go ahead ie venue, flowers etc because of the fact that I physically was not in the same country as to where my wedding would be.


What are your favourite details about your wedding day?

Definitely my wedding dress. Not only did I feel like a bride, I felt like a beautiful one.


What did you love most about your wedding dress?

I loved the princess skirt and the detailed pearl belt that gave a pop to the overall look. I also LOVED the tiny polka dots on the tulle material of the dress. The V neck was also very flattering.


What advice would you give to other brides?

Not to be afraid of extending your engagement, even if it’s just a couple of weeks or months so that you can enjoy planning your wedding.


What is the best part about being married?

Learning how to create your own identity and life as a couple. Establishing a firm foundation whether it be financially, temporally, morally, spiritually is very liberating. Overall creating your own independence separate from family/ parents.


Photographer Misty Johnson

Florist Amy’s Flowers

Venue: Hamilton Gardens in Hamilton, New Zealand


Meet Our Bride Stephanie


There are some brides that we never forget and Stephanie is absolutely one of them! We had a great experience helping her put together (or maybe we should say chopping) her dress. Stephanie was a no-fuss bride who had a hard time finding the right combination of things in one dress so she picked a dress where she like the top and literally chopped off the bottom. It turned out just fabulous! Stephanie and her fiance, Clark, were so fun to work with and they share the biggest sense of humor that we’ve ever had in our store. Just look at their clever wedding invite/postcard (below) where they used hidden words to spell out the details of their big day. Our favorite thing about this wedding is that they put so much of their personalities into it-really creating a day that was perfect for the two of them. Since their wedding in 2014 they’ve added a new addition to the family-check out their pictures below!


Bride and Grooms names: Clark & Stephanie Davis

Wedding Date: April 26, 2014

How did you and your husband meet?

We were set up on a blind date by a mutual friend that was in my grad program. She warned me that he was a redhead and told him that I “had a hard time being serious.” She knew Clark from the time that he was a teenager and thought we might get along pretty well. She was right J

What was your favorite date together?

Neither of us could think of just one date that really stood out. We both loved the summer when we were dating – going to Zion National Park, swimming, dressing in Western garb and going to a rodeo, cooking together, laying on the grass under the summer stars and talking, tandom long boarding, and just going on adventures with each other. We just loved spending time together and doing spontaneous things.

How did he propose?

Ring shopping was quite the endeavor (we spent about 6 weeks trying to find something that we both liked – I don’t know why, but I wanted him to like my ring, too). Like most of our engagement & wedding details, we were a little untraditional in that we were together when we bought the ring. As we walked to the car, Clark tried to give me the ring. He was like, “Uh, well, here’s your ring.” and I told him he had to propose to me. He asked why and I told him people were going to ask and I couldn’t just tell everyone that he handed me the ring in the car right after he bought it. So, after a little bit of mumbling and groaning, Clark agreed to actually propose to me.

How long was your engagement and how did you handle the stress of planning a wedding?

Our engagement was about 3 months long, which was a good amount of time for us. Enough time to get things done, but not too long. Honestly, the wedding prep and planning wasn’t all that stressful. (The worst part was making a bunch of last minute adjustments when we found out it was for sure going to rain and we had planned an outdoor reception!)

I think there were a few things that made it pretty low stress. We worked on things together, which was fun and made it so that I didn’t feel like all the weight or responsibility was on me. Our announcements were postcard style (and awesome!) so prepping all of them probably took 1-1.5 hrs (no inserts or ribbon or a waxed seal envelope – simple and fun). We also just had a few things that we really wanted and cared about and focused on those instead of a ton of little details. His sisters took care of the decorations, we didn’t care about flowers (but other people did, so I still ended up having some) or chair covers or things like that. We just wanted to have an awesome, fun day and we did!

What are your favorite details about your wedding day?

We had so much fun on our wedding day! A few things that we especially enjoyed were the taco truck that we had “cater” our wedding. Some people thought it was kind of weird, but then they tried the tacos and thought it was great. It was something unique that we both thought would be pretty sweet. People still talk to me about how we had an awesome taco truck at our wedding! It was fun to have something unique and memorable.

We also made our cake toppers out of clay – I made Clark and he made me. They looked awesome and people really liked them. My dress was another favorite part. I totally didn’t expect it to be, but I got a lot of compliments on it and had numerous friends tell me how well it suited me. It was fun to wear and I loved the way it looked. Also, as part of ending up with flowers and not really wanting them, my brother-in-law offered to fire up his potato launcher for me to “toss” my bouquet with. I know that’s pretty unconventional, but it was pretty fun – and it’s another one of those things that my friends still remember and bring up when they talk about the cool things at our wedding.

What did you love most about your wedding dress?

The top half! Haha! Originally, the bottom part had a bubble hem/seam and we didn’t like it, so we chopped it off! And I loved it!

You’ve probably caught onto this by now, but I wasn’t what you might consider a “traditional” bride. I honestly didn’t expect to care that much about my dress, let alone love it, but I totally did. I loved that it was simple but elegant and felt like it fit my personality – I could still move around and be playful in it. I think my favorite thing was that I could do heal clicks in it! The ruching also allowed me to stash some mints and candies for Clark and I to snack on while talking to people at our reception.

What advice would you give to other brides?

Keep it simple. Focus on the things that you care about and really want, and if other people care about other details, let them take care of them. Do what you want to do because ultimately, people aren’t going to remember a whole lot about your wedding, so make it how you want it. That being said, realize that unless you elope, there’s not really such a thing as a “simple” wedding because someone will care about the things that you don’t care about! For us, if someone wanted something that we didn’t really care about and were willing to do something about it, we were fine with it (I finally consented to flowers after saying “no” 12+ times because it seemed really important to some people that we have flowers…)

Also, involved your fiancé as much as possible. I think things weren’t stressful in part because we did things together and generally had a good time being together and working on wedding stuff together instead of me just trying to do it all on my own. We also made sure to take breaks and go do other fun things instead of letting wedding stuff take up all of our free time.

What is the best part about being married?

Oh man, so many things! I am married to my best friend and love it. Hanging out with each other is awesome and it’s fun having someone to build a life with. It’s cool to have someone who knows you so well and really takes care of you – and it’s great to be able to take care of someone that you care so much about. It’s exciting going on adventures together and planning a future together. I especially love it when I think of something that really catches Clark off-guard and gets him laughing really hard.


This is what Stephanie’s dress looked like before it got “chopped”

front of invitback of invit

Check out their creative invitation

Small Business Saturday SALE

This year we’re changing our Black Friday Sale to Small Business Saturday! Come support your favorite locally-owned bridal shop and take advantage of our once-a-year sale on bridal accessories and beautiful modest wedding gowns. From 10am-1pm all Wedding Gowns will be marked anywhere from $50-200 off. All accessories will be 10% off all day long and EVERY dress purchased on Small Business Saturday includes a FREE Traditional Tuxedo rental from DC Tuxedos! This is the perfect day to get your complete bridal look for a great deal!



Meet our Bride Morgan

Wedding 2

When our bride, Morgan, came into our Provo store looking for a wedding dress she knew she wanted something that would show off her cowboy boots. After she picked one of our favorite lace top chiffon gowns we spoke with our designer and we were able to order her dress a little customized with a high-low skirt. This dress was absolutely perfect and here’s what Morgan had to say about her dress. “To the whole AMAZING team at Sweetheart Bridal–I cannot tell you how much I LOVED LOVED LOVED my dress! I truly felt transformed, and it made my day so special. Thank you for all your advice while I was choosing between dresses, and especially for the custom alterations—the high-low cut was completely unique and turned out PERFECT. Want proof? Here ya go. I’ve bragged about you to everyone who asked where I got my dress, and will continue to do so for years and years to come. Thank you for being so awesome!” Congratulations Morgan-you look amazing in your dress and we love the cowboy boot touch!

Bride and Grooms names: Morgan & David Meyers

Wedding Date: 5/17/14

How did you and your husband meet?

We lived in the same apartment complex, and the group of girls I was friends with decided we should all pull him out of his shell. Luckily for us, he was a good sport about the whole thing.

What was your favorite date together?

We had very low-key dates for the most part, which I adored. We did get to go up to SLC and see Wicked once, which was amazing and probably my favorite.

How did he propose?

He surprised me by leaving a little wooden treasure chest on my desk, and then hid in his car. I opened the box, stared at the ring inside for a good minute, and ran out to demand what this was and what it meant. We had a good laugh after that.

How long was your engagement and how did you handle the stress of planning a wedding?

We had a fairly short engagement–we got engaged in early February and married in May. I had a lot of support from both our families when planning our wedding, which I am eternally grateful for, and David made sure that I took time-outs from planning when he could see me getting stressed.

What are your favorite details about your wedding day?

I loved having our friends and family there, but mostly just getting to spend the day with David was probably what meant the most to me. I was giddy all day long, just thinking about how this was real and he was mine all mine.

What did you love most about your wedding dress?

Oh my dress! I loved every bit of it–the lace sleeves, the little bit of frill on the hem, and most of all, the asymmetrical cut on the skirt of my dress. The designer did that custom for me, and it was even better than I could have ever imagined.

What advice would you give to other brides?

Elope! (Just kidding. Ha ha!) Don’t focus on all the little details on your big day. Focus on standing there with the love of your life, as well as those who love the two of you, and enjoy the moment. It goes by a lot faster than you think.

What is the best part about being married?

I love having someone to share all my crazy ideas with, and having a “partner in crime” to pull some of them off with! I love having someone to listen to as well as someone who will listen to me. I love being able to work together as a team to figure out tricky situations. Knowing that he doesn’t expect me to be perfect on my own, but that we can work towards that together–that’s what I love most about being married.

The Bridal 2 image is courtesy of Jake Edmonds Photography, and the Wedding images are courtesy of Megan Leech Photography.

Meet Our Bride Sarah

Sarah and Alex-162



I don’t think we can express how much we LOVE when brides customize our dresses! Sarah took a gorgeous lace gown that we had in our store and totally re-created it with a few simple alterations. She added longer, lace sleeves, changed the square neckline to a sweetheart and added a colored sash in the perfect cranberry color. We even had the pleasure of outfitting her groom through DC Tuxedos. He picked a dark grey tuxedo with matching vest and a cranberry bow tie for the perfect color pop. You can definitely see how much personality these two have in their pictures! 

Bride and Grooms names: Sarah & Alex Baird

Wedding Date: April 27th 2013

How did you and your husband meet?

Alex and I met at his sister’s wedding, I had roomed with her for 3 months when I moved to Provo from Australia. Alex had been in California doing summer sales. He came home for the wedding we met and he asked me to dance.

What was your favorite date together?

My favorite date, probably the third date, the first time we kissed we went jeeping up Hobble Creek Canyon, packed a picnic and hit golf balls off the mountain, we also kissed on top of the mountain, very romantic.

How did he propose?

He proposed the cutest way. He was not planning on proposing that day. We had just had the perfect day together of hanging out. We had tried to go tubing, and the tube popped the first run down the hill, we went to Costco to try and buy another one and ended up spending an hour and a half eating all their samples instead. We then went to kmart, but ended up just playing in the kids toy section for ages. It was new years eve and we ditched our friends and hung out at home after a long day playing around, we were wearing onesies and just talking about our relationship and he ended up proposing right there!

How long was your engagement and how did you handle the stress of planning a wedding?

We were engaged for four months. Honestly for me planning the wedding wasn’t stressful because my parents were in Australia so I could pick everything that I wanted and didn’t have to discuss it a great deal and worry about pleasing my family (that probably sounds awful but it honestly did help). I also had a pretty easy going job at the time and did a lot of research for wedding stuff while at work so that when I left I could investigate right away what I wanted.

What are your favorite details about your wedding day?

I loved our cake by granite bakery, and our guests presents were a box of Australian candy and chocolates which I thought was  a cool touch. We also had a great entrance, we did not do a procession line. So we entered to the song bad to the bone while wearing sunglasses and walking with swagger.

Our first dance was to let’s get it on by Marvin Gaye. And to get the dancing started for the evening all my Australian friends and family got up and did an Australian line dance which everyone else picked up pretty quickly and joined it.

There’s too many I could go on!

What did you love most about your wedding dress?

I did a few minor alterations to give it a sweetheart neckline and added longer lace sleeves. The beading was so intricate on my dress and it had a great criss cross corset type style in the back.

What advice would you give to other brides?

Something, even if it’s small will go wrong on the day and you just have to try and not worry about it and just enjoy the fact you just married your best friend.

What is the best part about being married?

Having your best friend with you all the time. Laughing with each other and just being able to be yourself.


Joseph Smith Building was where our reception was and they provided the food and flowers. They were great!
Eli Fillmore was our DJ and I would recommend him to anyone that’s seriously looking for a good DJ. is his website.
Granite bakery was our cake maker we loved the cake, the look and have bought other cakes from them since. They were  a preferred vendor of JSMB so they delivered the cake for free and there was no cake cutting fee.
The photographer was a friend from Australia, she was great! is her website however I’m not sure she’s really available living in australia 🙂


Girls Night Out!

Don’t miss our second ever Girls Night Out! Saturday, October 3rd from 5-8pm. We’ll have great giveaways, delicious samples from the Midway Country Corner, fantastic sale prices on select veils and prom dresses and every $500 purchase qualifies for a FREE Tuxedo rental from DC Tuxedos!